Web Design (new site)

We've developed a comprehensive approach to creating websites for our clients. Its thoroughness helps us achieve a high quality of work, but it's also flexible enough for us to treat each customer and their specific requirements individually. This is the typical sequence of events:-

Step 1 Often after an initial chat on the phone, the starting point of our development process is for the client to complete our requirements document (you can download it here or from the left-hand column of this page). We often work with our clients at a very early stage to analyse their practical business needs and help them produce their website requirements.

Step 2 Then we assess how much design and development effort would be required and calculate the likely project costs.

Step 3 A little further discussion usually follows before we produce a "mini proposal" outlining what we would deliver, the project schedule, and the project cost.

Step 4 Then, when our client gives the go-ahead, we'll produce a full, detailed proposal, a contract and an initial invoice.

Step 5 Throughout the design and development processes we like to keep in close touch with our clients and we hold regular project reviews. Clients review our work on their new website as it's being developed, and we always ask for frequent feedback.

Step 6 Once development is complete we thoroughly test the new website together with our client. Then we go through the implementation process and launch the new site.

Step 7 After the site has gone live we stay in close touch with our client to monitor their new website to ensure everything is going well.

SEO:

Step 1 Keyword Selection – With dozens of keyword suggestion tools available on the internet, it’s not that hard to make a list of target keywords for your site. But, make a balance in between high traffic and niche keywords related with your business. High traffic keywords alone would not be manageable by you as competition will tough, so make mix low traffic keywords as well.

Step 2 Measure your rankings – Before you can improve your positions, you must know where you rank for the keywords and phrases that are related to your business’s products and services. If you did your job in step 1, who knows you could have positions in result pages on your niche keywords.

Step 3 Page Creation and Optimization – This is the most important of all the steps stated here. Proper placement keywords in Meta tags, headings, anchor text will make your website perfect for SEO.

Step 4 Submitting – This is perhaps the best known of the these steps and includes all types of submissions like directory submission, article submission, forum submission, press release submission and various other types of link submissions.

Step 5 Traffic and Revenue Tracking – Ultimately, it is not top rankings you are after, but more traffic and sales. So, calculate the loss and profit of running your website and also keep an eye on Traffic source through any analytics tools available online.

Follow up and fine-tuning – It’s essential to determine your rankings at least monthly. While some of the pages in your website may rank well for a year or more without change, most pages will require refinements as the search engines change their ranking algorithm, and more new pages do come online day by day.